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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
"Under the skin of your favourite fruit": framing of fair trade by Ekumenická akademie
 Homolková, Lucie ; Hrubeš, Milan (advisor) ; Šťovíčková Jantulová, Magdaléna (referee)
The aim of the thesis is to describe framing activity of non-profit organization Ekumenická akademie, z.s. that is linked with fair trade movement. It means I want to describe how it strategically constructs a communication made through leaflets that go to existing and potential supporters. The theoretical part focuses on the concept of fair trade movement and its work in the Czech Republic. Then it describes the framing theory, especially core framing tasks that are essential to this thesis. In the methodology, the research methods are explained, which was content analysis of the documents and it also describes the process of the analysis itself. The last part of the thesis describes the results of the research which means how the organization interpreted and constructed the reality with diagnostic, prognostic and motivational framing and thus formed the meaning of the whole communication.
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Campaign of Cinoherni Divadlo in Ústí nad Labem - Framing Analysis
 Rohanová, Markéta ; Navrátil, Jiří (advisor) ; Dohnalová, Marie (referee)
This thesis is a research of a case related to the theatre Cinoherni divadlo in Usti nad Labem, which happened in 2014. This case was about a conflict between Cinoherni divadlo and Usti nad Labem city councilmen. This conflict was reflected by the public in Usti nad Labem and other cities of the Czech Republic and the case was accompanied by various kinds of civic activism. Representatives of Cinoherni divadlo was making public statements about the conflict during the case and they was formulating their requirements and were trying to gain public support and mobilize public to join the collective action. This case of civic activism will be studied from the perspective of the framing theory. Participant's statements will be studied and for that will be used the framing analysis. There will identified diagnostic, prognostic and motivational frames, which were used by the represenatives of Cinoherni divadlo and how were the frames changing during the case. There will be also identified counterframes, which were used by the city councilmen in their reactions to the represenatitves of Cinoherni divadlo.
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